Free PR agencies - Silicon Beach Australia

Message from discussion Free PR agencies
Received-SPF: pass (google.com: domain of chrisca...@gmail.com designates 209.85.200.174 as permitted sender) client-ip=209.85.200.174;
DomainKey-Signature: a=rsa-sha1; c=nofws;
        d=gmail.com; s=gamma;
        h=message-id:date:from:user-agent:mime-version:to:subject:references
         :in-reply-to:content-type:content-transfer-encoding;
        b=gZQNaW96PfNiZybYQJhHCkYnI+0AXZ8Xkp3Uu033Sm2E3txbiyqhUdz3MlETGjmtgV
         T0SFV1WoTNx34jCL2uwYicJFpnUkRaPmXebiMOrBv760xWF1AoYro+FN4KOHoft+5j6/
         B2xUoviXuuLcYs/pNtPG5YuMm9Oz16u6KEoYE=
Message-ID: <489BB2D5.50...@gmail.com>
Date: Fri, 08 Aug 2008 12:43:33 +1000
From: Chris Carpenter <chrisca...@gmail.com>
User-Agent: Thunderbird 2.0.0.16 (X11/20080724)
Mime-Version: 1.0
Content-Type: text/plain; charset=ISO-8859-1
To: silicon-beach-australia@googlegroups.com
Subject: Re: [SiliconBeach] Re: Free PR agencies
References: <efa9017b-eeb5-4e23-b69f-d7ce1a5d3...@p10g2000prf.googlegroups.com> <8509ad23-7f7c-4f7d-b817-348d3e0e8...@a21g2000prf.googlegroups.com> <A6999421-AD59-4EFA-983A-155819CCB...@gmail.com>
In-Reply-To: <A6999421-AD59-4EFA-983A-155819CCB...@gmail.com>

It seems you are after web PR agencies Paul, but this thread got me 
researching and I found a site that lists a bunch of media contacts in 
Australia : 
http://www.ourcommunity.com.au/marketing/marketing_article.jsp?articleId=1524 
it looks to be a good start for the traditional press.

I'm just beginning my PR adventure and trying to learn as much as I can, 
so this is a well timed question. Thanks for the info guys.

Warren Seen wrote:
> I'll second this, although I'm coming from a background of political  
> style lobbying for Digital Tasmania, not promoting a commercial  
> product. I'd offer you our contacts list, but they're probably not  
> relevant for the most part.
>
> I don't know how far down the PR track you've gone, but if i may  
> indulge in some unsolicited advice based on experience I'd say:
>
> Nothing else beats the hard graft of working through a list of press  
> contacts in terms of getting attention. Decide what the audience you  
> want to reach is and work out your message(s) accordingly. You need  
> to give the journo an angle - one of the oldest tricks for product  
> announcements is to present the results of a "survey" that proves  
> there's a problem, that your product magically happens to solve!  ;-)
>
> Anyway, there's stacks of stuff on the web about this sort of thing,  
> so read widely, check out some media releases from existing  
> companies, etc. and synthesise your own plan from there.
>
> Finally, make sure that you have a spokesperson that can be reached  
> on the phone during biz hours, journos working to a deadline will  
> more likely pick up the phone to get a fast answer, not wait around  
> half a day for an email reply...
>
>   
>> Press Release sites are good for SEO, not so much for direct traffic.
>> For direct traffic, it's better to contact press/sites directly with
>> your press release. I have a list of some tech contacts we put
>> together that I can send you.
>>
>> On Aug 8, 9:22 am, "Paul | WebEquity" <goo...@boxed.com.au> wrote:
>>     
>>> Anyone know of any decent free PR agencies? I've seen a few around
>>> (prfree.com, myfreepr.com, pr-inside.com), but anyone have any
>>> experience with these guys? I'd also like to focus on Australia, if
>>> possible.
>>> Ta
>>> --
>>> Paulwww.webequity.com.au
>>>
>>>       
>
>
> >
>
>