Message from discussion
Free PR agencies
Received: by 10.215.101.2 with SMTP id d2mr4144611qam.29.1218158131180;
Thu, 07 Aug 2008 18:15:31 -0700 (PDT)
Return-Path: <warren.s...@gmail.com>
Received: from yw-out-1718.google.com (yw-out-1718.google.com [74.125.46.156])
by mx.google.com with ESMTP id 39si1105456yxd.2.2008.08.07.18.15.30;
Thu, 07 Aug 2008 18:15:31 -0700 (PDT)
Received-SPF: pass (google.com: domain of warren.s...@gmail.com designates 74.125.46.156 as permitted sender) client-ip=74.125.46.156;
Authentication-Results: mx.google.com; spf=pass (google.com: domain of warren.s...@gmail.com designates 74.125.46.156 as permitted sender) smtp.mail=warren.s...@gmail.com; dkim=pass (test mode) header...@gmail.com
Received: by yw-out-1718.google.com with SMTP id 5so328687ywr.62
for <silicon-beach-australia@googlegroups.com>; Thu, 07 Aug 2008 18:15:30 -0700 (PDT)
DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed;
d=gmail.com; s=gamma;
h=domainkey-signature:received:received:mime-version:in-reply-to
:references:content-type:message-id:content-transfer-encoding:from
:subject:date:to:x-mailer;
bh=E0rbWv4sHfyPQirE3Kb0eE6YnMKilLxEU/1xu6Kygwo=;
b=hzDUfXi0GivR/XGpWwIOEVkBefO1HBsvkgFNQlnU3Bx7T/MMnDkgJ0q+bcw6WylS9R
1FnAzIwkBd/pQm3Dw7YpMw69tBazEdGefRdTCt9EV9AU3yoJ4r+KhFw7QVq6M5Mk55y1
838xtQvid0hhhlhomnjQxbFz1YuTCfYRd8BAw=
DomainKey-Signature: a=rsa-sha1; c=nofws;
d=gmail.com; s=gamma;
h=mime-version:in-reply-to:references:content-type:message-id
:content-transfer-encoding:from:subject:date:to:x-mailer;
b=gRd5aJfdh66ggYuaAS4qg55eH4Lz05IVbcmJmTq2Xw3AU5cRoqufMDJt/dPREv6vBv
6oaBPQuQqJFsMoSk1dLYI9DyUfuOYKlsJ/YZH8xFqXAkWSEtm5npGphXOP8xWB2kq0sx
1XLojXsvWMRRi3F8R7tKhix3rYFrqMVHciqAc=
Received: by 10.150.177.20 with SMTP id z20mr2098989ybe.157.1218158129801;
Thu, 07 Aug 2008 18:15:29 -0700 (PDT)
Return-Path: <warren.s...@gmail.com>
Received: from ?172.27.1.9? ( [121.44.223.122])
by mx.google.com with ESMTPS id q26sm1312704ele.0.2008.08.07.18.15.25
(version=TLSv1/SSLv3 cipher=RC4-MD5);
Thu, 07 Aug 2008 18:15:28 -0700 (PDT)
Mime-Version: 1.0
Content-Type: text/plain; charset=ISO-8859-1
In-Reply-To: <8509ad23-7f7c-4f7d-b817-348d3e0e8...@a21g2000prf.googlegroups.com>
References: <efa9017b-eeb5-4e23-b69f-d7ce1a5d3...@p10g2000prf.googlegroups.com> <8509ad23-7f7c-4f7d-b817-348d3e0e8...@a21g2000prf.googlegroups.com>
Message-Id: <A6999421-AD59-4EFA-983A-155819CCB...@gmail.com>
From: Warren Seen <warren.s...@gmail.com>
Subject: Re: [SiliconBeach] Re: Free PR agencies
Date: Fri, 8 Aug 2008 11:14:31 +1000
To: silicon-beach-australia@googlegroups.com
X-Mailer: Apple Mail (2.753.1)
I'll second this, although I'm coming from a background of political
style lobbying for Digital Tasmania, not promoting a commercial
product. I'd offer you our contacts list, but they're probably not
relevant for the most part.
I don't know how far down the PR track you've gone, but if i may
indulge in some unsolicited advice based on experience I'd say:
Nothing else beats the hard graft of working through a list of press
contacts in terms of getting attention. Decide what the audience you
want to reach is and work out your message(s) accordingly. You need
to give the journo an angle - one of the oldest tricks for product
announcements is to present the results of a "survey" that proves
there's a problem, that your product magically happens to solve! ;-)
Anyway, there's stacks of stuff on the web about this sort of thing,
so read widely, check out some media releases from existing
companies, etc. and synthesise your own plan from there.
Finally, make sure that you have a spokesperson that can be reached
on the phone during biz hours, journos working to a deadline will
more likely pick up the phone to get a fast answer, not wait around
half a day for an email reply...
>
>
> Press Release sites are good for SEO, not so much for direct traffic.
> For direct traffic, it's better to contact press/sites directly with
> your press release. I have a list of some tech contacts we put
> together that I can send you.
>
> On Aug 8, 9:22 am, "Paul | WebEquity" <goo...@boxed.com.au> wrote:
>> Anyone know of any decent free PR agencies? I've seen a few around
>> (prfree.com, myfreepr.com, pr-inside.com), but anyone have any
>> experience with these guys? I'd also like to focus on Australia, if
>> possible.
>> Ta
>> --
>> Paulwww.webequity.com.au
> >
|
