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Kevin Traster  
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 More options Dec 2 2008, 6:30 am
From: Kevin Traster
Date: Mon, 1 Dec 2008 11:30:02 -0800 (PST)
Local: Tues, Dec 2 2008 6:30 am
Subject: Keywords in analytics have "nasdaq:" added? What does it mean?
Some of our top keywords (according to analytics) include what appear
to have exchanges like (nyse: nasdaq: tse:) in front of ticker
symbols.

Example:

nasdaq:kerx is # 5 for our top keywords for google search.

a) When I search for and where does our domain mffais.com rank:

kerx - not in top 1000
nasdaq: kerx - rank 750
nasdaq:kerx  - not in top 1000

b) kerx is (without the nasdaq:) # 46 for our top keywords for google
search.

My questions are:

1) why do some keywords have the stock exchanges added to them? or are
people really typing in the exchanges, literally typing in
nasdaq:kerx?

2) If these are our top keywords, why can't I find us listed for them?

3) Does Google add the stock exchanges prefix if it determines/thinks
the user is searching for a ticker symbol?

4) I asked before, but will try again. What is the best to show google
that a ticker symbol is a ticker symbol. After the name, Keryx
Biophamaceuticals  is it best to use:

(KERX)
(Nasdaq: KERX)
(KERX.O)
(Ticker: KERX)

Thanks.


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Tim Abracadabra  
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(1 user)  More options Dec 3 2008, 1:42 am
From: Tim Abracadabra
Date: Tue, 2 Dec 2008 06:42:01 -0800 (PST)
Local: Wed, Dec 3 2008 1:42 am
Subject: Re: Keywords in analytics have "nasdaq:" added? What does it mean?
Hi Kevin and welcome!

My apologies that no one responded to your
previous post.

This is a most interesting post in that I can
not recall anyone asking such stock market
\ticker related questions. Thanks for posting!

One thing to remember is that you rank for the content
on your site - That is the most important part.
If you want to be found for certain search terms then
they should be on your site. Also, if your site has
compelling and useful content and users link to you
using said terms with quality links, that can only help.

That said, I'll try to address your questions one by one.

> 1) why do some keywords have the stock exchanges added to them? or are
> people really typing in the exchanges, literally typing in
> nasdaq:kerx?

You might check with the analytics help group:
http://groups.google.com/group/analytics-help

But, in my opinion, I lean to your latter conclusion.
People are actually searching using these terms.

> 2) If these are our top keywords, why can't I find us listed for them?

Hard to say, It could be geotargeting where you get different
search results than others or this was prevalent at one time
but not when you checked.
Also make sure when you search you are not logged in to
Google or your own preferences and search history may
cause what you see to be different than what others see.

> 3) Does Google add the stock exchanges prefix if it determines/thinks
> the user is searching for a ticker symbol?

Google does not add anything to any search query but again
check with the analytics group just to be sure your interpretation
of the results matches what is actually being reported.

> 4) I asked before, but will try again. What is the best to show google
> that a ticker symbol is a ticker symbol. After the name, Keryx
> Biophamaceuticals  is it best to use: .....

I really don't think Google cares. A word is a word is a word.
There is no way to tell Google that a certain word or character
string is a stock ticker symbol. And even if you could, what
would it matter?

Users (searchers) have no way of specifying they are looking for
only a ticker name (At least that I know of).

For http://finance.google.com there may be a difference but for
general web search, There is nothing defined.

However when I use any of the terms you mention you are
on the first page in http://finance.google.com.
Is there a reason your site should show up instead?

K E R E X  or Nasdaq:K E R E X

(I space separated the term intentionally here)

The key here is for your site to show under those
search terms it would have to be focused on those terms.

I'd imagine yours more focused on the business than the stock
ticker name itself, at least for the home page.

If you provide the URL, Maybe someone can come
up with something specific.

Hope that helps,
Abracadabra

On Dec 1, 2:30 pm, Kevin Traster wrote:


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Kevin Traster  
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 More options Dec 4 2008, 2:49 am
From: Kevin Traster
Date: Wed, 3 Dec 2008 07:49:33 -0800 (PST)
Local: Thurs, Dec 4 2008 2:49 am
Subject: Re: Keywords in analytics have "nasdaq:" added? What does it mean?
I have been logged into my own account/preferences. So maybe that is
why I am seeing something different.

Thanks for the response.

Kevin

On Dec 2, 6:42 am, Tim Abracadabra wrote:


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