If you know the answer to this, you are probably one of the ten Google
employees who used to work for Urchin. Normal people would not think
to look in:

I realize that it is important for small software companies to wrap
their products up in a load of BS marketingspeak that no one
understands so that corporate executives who hold the purse strings
can be bamboozled into spending a huge amount of money for something
that they could get in an open source package for free.

But Urchin is no longer a small company software product. It's owned
by Google, who gives it away directly to webmasters, without the need
for the corporate doubletalk dance.