If you have started your webstore and you have not thought about
keywords then your store may not be a success. Having a catchy name
for your store is OK but unless it is well promoted or your brand name
is well know it won't do much good.

When you are selling online you need to consider how the buyers will
search for your products. If you technically know your product really
well then you might have an entirely different use of keywords than
you would use to seach versus a new buyer.

The keywords need to appear everywhere on your website. They need to
be in the page "Titles", (Meta Tags) Meta Content, Meta Keywords and
in the text content. There are also labels that you can add to images
and links so the keywords need to be part of those labels as well.

If you are going to sell digital music players for example then you
might want a title like -

"MP3 Players Online - Digital Music | Low Cost Players | IPODS"

The name of your store is not so important unless you know that people
will search on your store name.

Then the main keywords would also be included with the content, meta
tags etc.

You can also include keywords in your URLs for each page by using
product names which will be included in the product URLs.

So keywords are really very important as they are the key (no pun
intended) to search engines.

Let us know what you think about keywords?