There are various features of ePages 5.04 which have been built
specifically to improve Search Engine Opimisation. You can Contact
eCorner to receive your copy of "eCorner ePages Search Engine Advice
for ePages 5.04" PDF.

URL

Session IDs often generate long chains of letters and num¬bers in the
URL, (starting with "ID=" or "session=") and include a number of
parameters (represented in the URL with question marks "?" followed by
characters interspersed with ampersands "&"). These do not work well
with search engines.

ePages 5.04 does not use session IDs in the URL

In addition, the ePages 5.04 URL usually uses only one URL Parameter

The URL in ePages has been shortened to make it easier for the user to
understand the results a search engine displays. Here are some
examples:

Home page:

http://domain/epages/ShopName.sf

Category page:

http://domain/epages/ShopName.sf/en_GB/?ObjectPath=Categories/Jackets

Product detail page:

http://domain/epages/ShopName.sf/en_GB/?ObjectPath=Products/lt_040110...

The position of the search term in the URL and whether it is included
as a parameter are both unimportant. However, the URL is clearer if
the search term is included (see above).

Keywords and Tags

HTML provides for sections (tags) in a Web page which are not
displayed in a browser but can be evaluated by a search engine. Search
engines ignore some of these because they were often misused in the
past. In general, keywords should be distributed uniformly over the
whole page.

Title-Tag

The TITLE tag is the most important element for SEO. It is of course
used in ePages 5.04. It is automatically filled with the product name
followed by the shop name.

The Title should always start with the probable search term. The
company name comes next. This also fulfils the requirement that every
subpage has a unique TITLE tag so that the shop can be found using
many different search terms.

Meta-Tags

ePages 5.04 supports two META tags (these start with in HTML). These
have varying relevance for search engines. The short description of
the product is written in the description attribute automatically:

< meta name="description" content="Dome tent for four persons. 2
doors"/>

Search engines evaluate the DESCRIPTION attribute.

The ranking is most positively affected when the relevant search term
is found at the start of the page and then again somewhere near the
end. When the search results are displayed, the description is printed
highlighted and bold if it contains the search term.

At time of writing, Google ignores the keywords META tag:

<meta name="keywords" content="Camping"/>

This may change. Other search engines (e.g. MSN) evaluate this
attribute. For this reason, it is possible in ePages 5.04 to fill out
the Keywords for search engines field in the product description. Even
if Google does not use this field at the moment—it is important for
the internal product search in ePages 5.04. For example, if your
product is a vacuum cleaner, you can enter "Hoover" as a keyword. The
product will now be found by the ePages product search, although the
word "Hoover" does not appear in the product name or in the
description.

The TITLE and the META tags are found at the top of the HTML document
inside the HEAD tag.

H-Tags

H tags are used for headings in HTML and are important for search
engines. ePages 5.04 uses the heading levels H1 to H3. Examples:

Eureka El Capitan IV

Link to categories » Link to tents » Link to family tents » Eureka El
Capitan IV

The product name is entered in H1 automatically. H2 contains the table
with additional product attributes. This is a prominent place for
search engines and search terms can also be entered here. H3 contains
the history. This is the path to the product within the hierarchy.
Although the entries are displayed at the top of the page in the
browser, they are in the middle of the body area of the HTML text.

Alt-Tags

ALT tags are used for labelling pictures. ePages 5.04 automatically
enters the product name here as well. alt="Eureka El Capitan IV"

Search engines classify ALT tags as important if the graphic is found
within a link. This is so in ePages 5.04 as pictures of categories and
products are always links.