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big J  
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 More options Nov 27 2008, 1:57 am
From: big J
Date: Wed, 26 Nov 2008 06:57:55 -0800 (PST)
Local: Thurs, Nov 27 2008 1:57 am
Subject: Getting to know my site's bones, muscle and skin
I'm developing a new site, and want to understand the roles played by
the different systems that will be used, how they inter operate, and
what it means for me from a development, usability and SEO
standpoint.
Our developer is creating the pages using CSS, we're going to use
Typo3 for a CMS, I understand that is a mysql database driven system.
I want to know abount any common issues I can expect to encounter or
should consider when implementing these tools. My goal is to have a
beautiful site (I'm confident it will be, we have a small but talented
team of visual people), helpful to it's target audience (big emphasis
on great content) and easy for visitors to find and load (I know the
importance of links and popularity and am working on those fronts
too). Regarding crawlability and navigability, are there any specific
obstacles others have encountered with these tools that I should know
about?
Many thanks for any responses
J

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RebeccaSharpe  
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 More options Nov 27 2008, 2:13 am
From: RebeccaSharpe
Date: Wed, 26 Nov 2008 07:13:09 -0800 (PST)
Local: Thurs, Nov 27 2008 2:13 am
Subject: Re: Getting to know my site's bones, muscle and skin
Hi

These are all questions you should be putting to your developer; he's
presumably suggested how to put the site together so he's best able to
explain its benefits and disbenefits as he will have taken all the
pluses and minuses into account when considering the various options.

Becky

Becky

On Nov 26, 2:57 pm, big J wrote:


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big J  
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 More options Nov 27 2008, 2:20 am
From: big J
Date: Wed, 26 Nov 2008 07:20:39 -0800 (PST)
Local: Thurs, Nov 27 2008 2:20 am
Subject: Re: Getting to know my site's bones, muscle and skin
Hi Becky,
I have talked a bit with the developer and we'll continue our
conversations as the site is built, but I'd also like some info from
other experienced people. Thanks for the response, and if you have any
thoughts or opinions about issues related to these systems, please let
me know.
Josh

On Nov 26, 10:13 am, RebeccaSharpe wrote:


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RebeccaSharpe  
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 More options Nov 27 2008, 4:43 am
From: RebeccaSharpe
Date: Wed, 26 Nov 2008 09:43:53 -0800 (PST)
Local: Thurs, Nov 27 2008 4:43 am
Subject: Re: Getting to know my site's bones, muscle and skin
Hi Josh

The only CMS I'm familiar with is ModX which has the advantage of
generating search engine friendly urls - the problem with most CMS is
that they do not allow friendly urls.  So, I'm afraid I really have
nothing much to offer.  Although I would like reassurance that the
navigation isn't javascript as this makes it harder for the bots to
follow the internal linking.

Becky

On Nov 26, 3:20 pm, big J wrote:


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BBdeath  
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 More options Nov 27 2008, 6:07 am
From: BBdeath
Date: Wed, 26 Nov 2008 11:07:00 -0800 (PST)
Subject: Re: Getting to know my site's bones, muscle and skin

> I know the
> importance of links and popularity and am working on those fronts
> too

Just carefully- many sites have fallen because "working on links", not
to mention that Google is better and better separating and devaluating
(in most cases) not natural links.

On the other hand even in this group you can meet a site with 39
backlinks and PR5 operated by sy who didn't even had idea what is
PageRank- just built a site that proved to be valuable for a few
people.

Beside this it's impossible (at least for me) to offer any more
general advice that can be found in the Google documentation- but if
you/developer has some better defined "how to" question, then surely
will find sy here who can help.

On Nov 26, 2:57 pm, big J wrote:


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big J  
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 More options Nov 27 2008, 6:39 am
From: big J
Date: Wed, 26 Nov 2008 11:39:05 -0800 (PST)
Local: Thurs, Nov 27 2008 6:39 am
Subject: Re: Getting to know my site's bones, muscle and skin
Hey Becky,
Yeah, I've been wondering about the urls that will be generated- I
think they'll be dynamic, but there's a technique to have them appear
as static- so for example, the parameters don't show up in the browser
bar. But, I'm wondering whether bots will view them as dynamic or
static, and if there's any fancy footwork needed here. Hm, I think
I'll be looking into this a bit more, I'll post whatever I find out.
I'm not too worried, because from what I understand you have dynamic
pages pretty by virtue of using CSS, and CSS seems to be an SEO
favorite for building pages.
Thanks for the follow up
Josh

On Nov 26, 12:43 pm, RebeccaSharpe wrote:


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big J  
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 More options Nov 27 2008, 7:08 am
From: big J
Date: Wed, 26 Nov 2008 12:08:48 -0800 (PST)
Local: Thurs, Nov 27 2008 7:08 am
Subject: Re: Getting to know my site's bones, muscle and skin
Thanks BBD,
I plan on seeking only 'Google approved gold star' links- quality,
relevant links from authoritative sites/pages. So no free for alls,
link farms, paid links, link exchanges or the like. Just introductions
from people who think I have a useful site. However, I'm a little
worried- The farther down this 'babe in the woods' road I get, the
more concerned I get that it leads to a place with lots of other well-
intentioned, obedient site owners who don't want to employ the many
scuzzy tricks that are so common, but not to lots of quality traffic,
conversions, money and organic SEO glory. That's all I want, is to
bask in some seo glory. Is that too much to ask?

On Nov 26, 2:07 pm, BBdeath wrote:


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Chibcha  
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 More options Nov 27 2008, 7:16 am
From: Chibcha
Date: Wed, 26 Nov 2008 12:16:17 -0800 (PST)
Local: Thurs, Nov 27 2008 7:16 am
Subject: Re: Getting to know my site's bones, muscle and skin
Hi big J

Regarding the principle of making URLs "search engine friendly" you
might like to read this:

http://googlewebmastercentral.blogspot.com/2008/09/dynamic-urls-vs-st...

There's nothing as such wrong with using a CMS, if that's well
configured but you do often see these used for the wrong reason.
People believe they offer an easier way to build sites, although when
used well, they can hold just as large a learning curve as other
methods. There are also a few people around who offer "web design"
services based on having learnt the essentials of a CMS, quite often
something free like Joomla. The reason their clients actually end up
using this, is because that's all they know how to use.

In some cases, a CMS will be needed but so often you see a small site,
rarely updated that would be better served by an XHTML/CSS set up, or
shopping cart software used for sites with few products, that could
also have used a simpler approach. This is not meant to be a
reflection on
Typo3, which I don't know, or your developer, who might be great, just
important that you have sat down and discussed the alternatives, along
with their implications, rather than followed the line of "this is how
I do websites"
On Nov 26, 8:08 pm, big J wrote:


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drystone wall  
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 More options Nov 27 2008, 9:29 am
From: drystone wall
Date: Wed, 26 Nov 2008 14:29:56 -0800 (PST)
Local: Thurs, Nov 27 2008 9:29 am
Subject: Re: Getting to know my site's bones, muscle and skin
I think there are some types of sites which do benefit from a CMS
framework - clearly those where content is continually updated, and
where a modular construction is required. Typo3 is an excellent
framework, but unfortunately general support from the user community
is limited and fragmented (in my exeperience, 12 months back). Just
because something is free, does not negate its value and efficacy - do
not dismiss Joomla on this basis.

As to sef urls in the cms framework - there are well documented
solutions, and this (again in my experience) have made an impact on
the user experience which carries through to how Google has indexed
our sites (generally and overalll, without issue).

On Nov 26, 8:16 pm, Chibcha wrote:


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BBdeath  
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 More options Nov 27 2008, 10:20 am
From: BBdeath
Date: Wed, 26 Nov 2008 15:20:28 -0800 (PST)
Local: Thurs, Nov 27 2008 10:20 am
Subject: Re: Getting to know my site's bones, muscle and skin
> I plan on seeking only 'Google approved gold star' links

These are the links that given "because I like your site", "because
some of your content important to my visitors", etc. I'm really
curious how do you mean searching for these- as these are far above
"link building". They are given without being aware that you've got
link.

Beside this I have to share an open secret: SEO doesn't exist. The few
(I've seen 3) ones here who identify themself as "SEO professional"
are lieing: they are online communication experts, not SEO experts-
but as such can ensure that your "relationship" with Google should be
stable.

On Nov 26, 8:08 pm, big J wrote:


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webado  
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(1 user)  More options Nov 27 2008, 10:47 am
From: webado
Date: Wed, 26 Nov 2008 15:47:24 -0800 (PST)
Local: Thurs, Nov 27 2008 10:47 am
Subject: Re: Getting to know my site's bones, muscle and skin

On 26 nov, 15:08, big J wrote:

> That's all I want, is to
> bask in some seo glory. Is that too much to ask?

Yes, too much.

Maybe you should want to have a good site, getting better, becoming an
authority in whatever niche you are in.

You should want to have interested, focused visitors, not heaps of
random visitors looking for a way out.

Glory, if it's meant to come your way, will when you don't expect it,
and likely you won,t recognize it because you'd not be thinking of it.


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drystone wall  
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 More options Nov 29 2008, 7:14 am
From: drystone wall
Date: Fri, 28 Nov 2008 12:14:20 -0800 (PST)
Local: Sat, Nov 29 2008 7:14 am
Subject: Re: Getting to know my site's bones, muscle and skin
Oh, who much I agree here - the number of crap sites (and presumably
services) that offer SEO (for an extra charge). Must be in a good mood
tonight - I agree Webado too :)

On Nov 26, 11:20 pm, BBdeath wrote:


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