Snap quiz: If you want to see what ISPs your visitors are coming in
from, where do you look in Google Analytics?
If you know the answer to this, you are probably one of the ten Google
employees who used to work for Urchin. Normal people would not think
to look in:
> Marketing Optimization > Visitor Segment Performance > Network Location
Huh?
I realize that it is important for small software companies to wrap
their products up in a load of BS marketingspeak that no one
understands so that corporate executives who hold the purse strings
can be bamboozled into spending a huge amount of money for something
that they could get in an open source package for free.
But Urchin is no longer a small company software product. It's owned
by Google, who gives it away directly to webmasters, without the need
for the corporate doubletalk dance.
How about changing the menu names and restructuring things so we can
find what we're looking for? Do a usability study: bring in some
webmasters who've never used Google Analytics. See if they can find
anything. I think the road ahead will be clear after that.
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